A roadmap to a booming business.

Entrepreneurship advice from Seartec

Books that should be on every entrepreneur’s reading list.

January is the perfect time to catch up on the bestselling books that provide insight into the world of business and entrepreneurship. These books have been endorsed by global business leaders as must-reads to spark ideas, foster professional growth and deepen understanding of the current global market context.

Think creatively

Whether you are trying to brainstorm new marketing concepts or sales pitches, develop a new offering or solve an internal issue, the ability to generate innovative ideas and solutions to problems is vital at any levelo f business, but can be especially beneficial for small and medium sized business owners trying to develop a competitive edge. “Thinkertoys: A Handbook of Creative-Thinking Techniques” details a number of creative thinking techniques, and helps the reader to see new possibilities in everything. It can be paired with the “Thinkpak” brainstorming card deck, which uses the Thinkertoys methodology to help you brainstorm new ideas.

Find inspiration books to help with entrepreneurship

Running a business can be a daunting and difficult challenge. Find renewed motivation with “Abundance: The Future Is Better Than You Think”. This book, which the Wall Street Journal dubbed a “manifesto for the future”, talks about the technological inventions which are shaping the world, and how to be a part of a bright and abundant future. It’s an uplifting and energising read.

Hone your leadership skills

True leaders never stagnate, they continue to learn and grow. “True North: Discover Your Authentic Leadership” and its companion “Finding Your True North: A Personal Guide” researched 125 top business leaders in order to identify what makes a great leader. The book helps readers delve within themselves to find the unique traits that can help them to become great leaders.

Become a master strategist

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” explains powerful business models and allows you to recreate them in a way that is appropriate for your business. It promises to help you to “systematically understand, design, and implement a game-changing business model” – making your business far more competitive and sustainable. Similarly, “Playing to Win: How Strategy Really Works” gets to the heart of why a good strategy is critical for success, as well as how to create larger strategic goals that drive everyday actions.

Start up the right way

Why do some startups fail and others grow to unprecedented success? “The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs” and “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” both explore the challenging dynamics of starting a business in the midst of economic uncertainty. The books cover topics such as lessons gleaned from the CEOs of companies such as LinkedIn and PayPal to tips on pursuing funding, measuring progress and, critically, how to adapt and adjust to ensure continued relevance.

Get stuck in

Rework” is a hard-hitting book that cuts through the clutter to help you to “stop talking and start working”. It emphasises speed, simplicity and straightforwardness, and pushes the reader out of their comfort zone so that they can get right to work.


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