Business sustainability myths busted

Sustainability is a buzzword on everyone’s lips. With the reality of climate change and dwindling resources, customers are placing pressure on businesses to step up and show what they are doing to make their organisation more sustainable. From a business perspective, however, it can be challenging to implement “greener” practices. Does it mean spending money? Is it just paying lip service? Seartec looks at the truth behind some of the most pervasive myths about business sustainability.

It will cost us money

The economic argument is very compelling, particularly for startups and small- and medium-sized enterprises which have to budget carefully. However, with rising energy costs, being frugal with electricity usage and purchasing energy-efficient equipment wherever possible is a sound cost-saving strategy. Consider Sharp’s Energy Star-certified multifunction copiers. With features that reduce warm-up time and limit power consumption in standby mode, these machines have a very low typical electricity consumption, which can make a big difference on a utilities bill. Additionally, sustainability is not just about being environmentally friendly or “going green”. Sustainable businesses have strategies in place to survive long-term, which includes adapting to consumer-led trends and a more resource-scarce environment.

Sustainability is about recycling bins and switching off lights

Since innovative strategies for business sustainability can be a significant cost-saver, it’s worth doing a big picture analysis of where environmentally-friendly practices intersect with financial benefits. Slash travel costs and carbon emissions by using teleconferences. Active fleet management, such as route planning, driver management and regular servicing intervals ensures improved fuel usage and lower costs.

A circular economy is bad for business

A circular economy prioritises using less resources, keeping products in circulation for longer through repairability instead of planned obsolescence and recycling at the end of a product life cycle. This may sound as if it is encouraging customers to purchase less, resulting in a sales slump, but there are hidden opportunities. Business models that incorporate trade-ins and service/maintenance packages can profit while contributing to sustainability. It is also provides an increased opportunity to create a long-term relationship with a customer.

Printing is bad for the environment

While paperless offices and electronic media are often seen as sustainable options, printing is sometimes unavoidable. In fact, printing does not have to be unsustainable. If paper is purchased from a certified supplier that supports sustainable forests, paper is a renewable resource. Landowners are encouraged to plant more trees than are harvested and keeps forests from being converted into non-forest areas. These sustainable forestry practices also boost employment. Paper is the most recycled commodity and can be reused up to five times. In addition, paper production does not have to use fossil fuels, but can run on biomass energy, which is carbon neutral. You can also  a multifunctional copier with ENERGY STAR® certification if you want to lower the carbon footprint of your printing. Sharp is a multi-year winner of the ENERGY STAR® annual Excellence in Energy Proficiency Product Design and a multi-year winner of the SmartWays Excellence Award, which recognizes companies for conserving energy and lowering greenhouse gas emissions in logistics and transportation.

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