Create a corporate culture that motivates your workforce.

Building corporate culture

Human capital and people with the right skill set to carry out your daily business functions can be hard to come by. Once you’ve found the right person for the job, however, retaining them and improving their efficiency can prove to be a challenging task. A positive work environment that promotes productivity and provides job satisfaction goes long way in helping to curb negative attitudes towards work that can lead to absenteeism, missed deadlines and general job dissatisfaction. Ensuring that employee’s goals and objectives align with your business’ corporate culture can help to prevent a high staff turnover rate, as well as improve productivity and the quality of work delivered.

Your corporate culture influences the recruitment process too.

According to Deloitte’s 2015 Global Human Capital Trends Report, 87% of companies surveyed around the world cited culture and engagement as the most important issues they are facing. In addition, the report states that organisations that have a healthy corporate culture underpinned by factors such as meaningful work, proper employee engagement and good leadership are more competitive and likely to attract more talent than their competitors.

Corporate culture can be one of the main reasons why a prospective employee accepts a job offer. In the same way, the business owner should consider whether a candidate will fit in with the existing corporate culture. It’s easy to get side-tracked by impressive résumés, years of experience and great references during the interview process. Determining beforehand whether an employee is going to fit in with the rest of the company can prevent them from resigning due to conflicting opinions and work ethic – forcing you to go through the costly hiring and training process all over again. Before starting with the interview process, draw up a list of questions that will help you to determine whether a prospective employee’s personality traits and objectives align with your business and whether they will get along with your current staff.

Implement and maintain measures to help enforce a healthy corporate culture.

It’s impossible to satisfy every single employee’s needs and you shouldn’t try to. Different personalities and views will always be present in the office environment and forcing people to adhere to a corporate culture that is set in stone will eventually create friction that can lead to decreased performance. It’s your responsibility to try and create a happy medium – a balance between what working environment best supports productivity while at the same time keeping employees happy and engaged. Lead by example. There’s no point in trying to enforce a corporate culture that you don’t believe in or convey in the office. This same goes for the rest of your management team. Further, properly communicating your business goals and sharing successes is a great way to motivate your workforce – the clearer employees are on future goals, the more likely they are to increase their performance. Listening and taking note of your employees’ concerns and trying to address them shows that you care and that there is the possibility for a resolution.

Providing your employees with the right equipment and software can reduce frustration and increase general job satisfaction.

Struggling with an out-dated printer, pre-historic computer software and slow internet can be frustrating and will eventually manifest in employees garnering negative feelings toward their work environment. Your company culture should include providing your staff with not only the right tools for the job, but also new technology that will help to alleviate some of the redundant and burdensome tasks.

Office equipment like multifunctional printers (MFPs) combine different tasks and offer a great level of connectivity between employees and the devices they use to carry out tasks. They enable employees to print remotely and easily edit documents on the MFP’s LCD touchscreen, reducing a lot of tedious back and forth trips around the office. Increasing the level of engagement in meetings – a generally dreaded task – goes a long way in motivating your employees. Interactive LED touch boards offer a collaborative and immersive experience enabling all attendees – even those logged on remotely – to actively engage in the meeting.

Image credit: forbes.com


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