Not all paper is created equal, and the type of paper used in print jobs can drastically affect the overall impression of quality and professionalism. Conversely, on internal or high volume print jobs that are not for marketing purposes, using an expensive paper is a needless expense. Seartec, proud distributor of Sharp and supplier of a number of office technology solutions including multifunction copiers, offers some tips on picking the right paper.
Know the terminology
Paper thickness is measured in gsm, which is grams per square metre, also referred to as the grammage of a paper. Although paper gsm can vary slightly between manufacturers and paper types, generally there are industry standards. An average paper weight, as found in typical printer paper, is between 70 and 100 gsm. Paper can range from 35gsm, which is a very light, tissue-like paper, to 150 to 200 gsm which is a heavier card-like paper suitable for brochure covers. 200+ gsm is the grammage used in embossed invitations, business cards and similar items.
Look at a paper’s finish
Paper can be coated to give it a slightly different look to standard paper, with a gloss, silk or matte finish. Coated papers can make colours more vibrant but are more expensive and are prone to smudging. A gloss finish is not appropriate for anything that is designed to be written on, as the ink will rub off.
Consider asking for samples
Paper manufacturers should be happy to provide samples which can be tested in the printer that will be used for a specific job. Some printers do have a maximum paper weight that can be used.
Which paper for which printer?
Seartec offers a range of small, medium and large Sharp multifunction printers. While smaller printers are typically more affordable and appropriate for a small to medium business environment, the restriction on paper gsm that the printer can handle could limit printing options. An exception is the Sharp MX-B382, a compact MFP that can handle paper grammages of up to an impressive 209 gsm.
The MX7500, Sharp’s full-colour printing powerhouse, can handle a variety of paper types and weights, from very thin paper (55 gsm) to high grammage paper (300 gsm). It can also accommodate coated, textured and embossed paper for a very diverse range of printing needs. This printer can produce professional, top-quality marketing collateral. A medium sized printer such as the Sharp MX-B382 uses fairly standard paper grammages in its drawer (60 – 105 gsm) but can go up to 209 gsm in its bypass tray. Sharp has thus ensured that businesses have a range of options when selecting paper across its machines.
For more information about Seartec’s range of Sharp multifunction printers or other technology solutions go to http://www.seartec.co.za/our-products or call (0)800 474 277 for an obligation-free quote. For even greater convenience and value for money, Seartec also offers stationery, including various paper types, at cost. This can be ordered online from OfficeBox at http://www.officebox.co.za/ and is an innovative method of purchasing office supplies and having them delivered, hassle-free.
Feel free to contact us for more information