Why many companies are insourcing design and print services

When it comes to the decision to outsource equipment or services or bring them in-house, there are a number of aspects which need to be considered. Outsourcing uses an established outside company, such as an advertising agency, to perform designated tasks. Insourcing is where a company creates a department that can, for example, handle advertising and marketing-related functions. While it may be more convenient to employ an external company to perform functions such as the design and production of printed and marketing material, such business cards, brochures, flyers and pamphlets, there are other concerns such as time, control and cost which need to be taken into account.

Insourcing may seem like an inconvenient and pricey option, as it requires implementing new processes, hiring of new staff and purchasing of new equipment. However, there are a number of benefits to the insourcing trend that can make it a very beneficial option in the long term.

Stay in control

insourcing offers greater controlA company’s control over its operations differs if it uses outsourcing or insourcing. Companies that outsource a manufacturing process or a service cannot influence the way in which their supplier works. This includes turnaround times and prioritising tasks, as well as control over the quality of the output – a poor quality result can be a major setback when it comes to meeting deadlines or internal expectations. Thus, using an in-house process allows companies to have complete control over projects. Insourcing also means that printing runs can be shorter and at closer intervals, and it is far easier to make changes or reverts to subsequent versions of collateral, as well as being able to centrally manage the device.

Keep it slick and professional

The issue with running an in-house marketing department is producing output that adheres to uses of insourcingprofessional standards. Many businesses will pay an outsourced company extra to ensure that their marketing material looks slick and elegant. This is where the Sharp MX-7500N light production multifunction printer excels. The high-performance features of this powerful machine can produce output of unmatched quality. From a print speed of 65 pages per minute and 75 copies per minute to print finishing options such as automatic page punching and stapling, this office powerhouse makes light work of even high-demand print jobs. The booklet maker, which folds, saddle stitches and trims documents, can produce picture-perfect marketing collateral and the unique external Fiery Colour Print Server ensures that colour is pantone specific, incredibly crisp and vibrant.

Cost implications of insourcing

benefits of insourcingA significant difference between outsourcing and insourcing is the cost to the company. As previously indicated, insourcing is generally more expensive at the outset, but outsourced services are often provided at a premium by external companies. In the long term, printing in-house lowers costs and allows employees to be trained and developed as experts, resulting in an in-house resource at a better rate. There are also power scheduling options, print management software, rental finance options versus buying and other strategies that further allow cost savings.